Privacy Policy
Last updated: March 2026
RightsTech Ltd (“we”, “us”) operates Zerty (zerty.ai). This policy explains how we collect, use, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
What we collect
We may collect the following when you use the Service:
- Email address (when you join the waitlist or create an account)
- Content you provide to specialists (inputs, context, business information)
- Usage data (pages visited, features used, timestamps)
- Device and browser information for analytics
How we use it
We use your data to:
- Deliver the Service and generate outputs
- Send you product updates and early access invitations
- Improve the Service through anonymised, aggregated analytics
- Comply with legal obligations
Legal basis
We process your data on the basis of legitimate interest (delivering and improving the Service), consent (marketing communications), and contractual necessity (providing the Service you signed up for).
Data sharing
We do not sell your personal data. We may share data with service providers who help us operate the Service (hosting, analytics, email), all of whom are bound by data processing agreements. We use AI model providers to power the Service — your inputs may be processed by these providers to generate outputs, but are not used to train their models.
Data retention
We retain your data for as long as your account is active or as needed to provide the Service. Waitlist emails are retained until you unsubscribe. You can request deletion at any time.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate data
- Request erasure of your data
- Object to or restrict processing
- Data portability
- Withdraw consent at any time
Security
We implement appropriate technical and organisational measures to protect your data, including encryption in transit and at rest, access controls, and regular security reviews.
Contact
For privacy-related enquiries or to exercise your rights, contact us at privacy@zerty.ai.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.